Who would you trust to recommend an anti-aging beauty product - a retired model, or the beauty brand?
Who would you trust to recommend the right baby products for your precious baby - mom bloggers, or the brand selling the nappies?
Influencer marketing focuses on involving social influencers to enhance your brand’s message to the digital world. Digital advertising spreads a corporate message that is efficient in creating brand awareness. Influencer Marketing perfectly complements Digital advertising by driving conversions brought about by real and authentic conversations and brand engagement with social influencers.
Who would you trust to recommend a new car purchase - a famous rally driver, or the brand selling the vehicle?
Digital advertising and Influencer Marketing require very different approaches and strategies. By partnering with R-Squared Digital, you work with Influencer Marketing industry experts who develop kickass strategies to leverage your global and local marketing efforts. We personalise and customise your campaigns and we will hunt for the very best influencers for you, because settling for second best is not in our nature.
R-Squared Digital enables discussions between real people, providing strategic and personalised expertise in creating authentic influencer endorsements of your brand.
Why is Influencer Marketing Kickass?
$6.85 in earned media value for every $1.00 of Influencer Marketing paid media - Burst Media, 2017
70% of teenage YouTube subscribers trust influencer opinions over traditional celebrities - Google (Ipsos Connect), 2015
86% percent of women turn to social networks before making a purchase - Influence Central, 2016
80% of marketers find Influencer Marketing campaigns effective in driving both engagement and awareness - eMarketer, 2016
84% of B2B decision makers start their buying process with a referral - LinkedIn
70 million Americans used Ad Blockers in 2016. - eMarketing, 2016This means that 70 million people DID NOT see your advertising message, which they would have done had you used Influencer Marketing to spread your brand messaging. This is due to Influencers endorsing brands by sharing user generated content as opposed to static brand adverts.