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Influencer campaign planning shouldn't be Mission Impossible

So the campaign has finally kicked off! You've read my previous article and expertly vetted and selected your influencers and the campaign brief has been circulated to them, easy stuff! However, you've noticed that your audience isn't really engaging with the content and you're starting to question why your audience seems to have become alienated from the brand. Is it the content? Is it the influencers? Is it the concept? There are many things that could have and may still go wrong if the campaign is not planned correctly.

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Influencer Marketing is NOT PR

My transition from a traditional marketing background to an influencer marketing agency was challenging. Having focused on corporate messaging, I could draft technical articles and press releases easily. However, I soon realized that there was an enormous difference in the type of content creation required for both environments. But why?

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