Tag: Vetting

Influencer Marketing Agency Selection Checklist

To many brands and agencies, influencer marketing is a significantly rising need. Like any segment of marketing, influencer marketing comes with very specific processes and risks, and requires a SIGNIFICANT level of specific expertise. But as the industry is growing, so is the number of influencer marketing agencies and platforms. Which one should you choose? We’ve compiled this checklist to…

Influencer Marketing During Coronavirus | Guidelines and SWOT

Some things will change due to crisis management during Coronavirus, but the following guidelines are nevertheless true at all times. Strategies: Ensure that your dedicated influencer marketing strategic direction is aligned with the external circumstances, eg. online buying in a time of real-life isolation (buying from the safe comfort of your sofa), confirmed information about product availability, delivery etc by…