Tag: TheR2Impact

Freedom through syndication

We know the value of syndicated thinking and working between agencies, between influencer marketing, creative agencies, PR firms and paid media. But there is another aspect to syndication that is especially relevant to influencer marketing:The syndication between influencer marketing agency, the brand and the influencer. At R-Squared, we put this collaboration to the front of everything we do. It is…

One Voice Can Make A Difference

It’s what makes putting paid media behind your influencer marketing such a great idea. You get the power and reach of paid media, the vast audiences with their volume of impressions but with a select voice giving you true authenticity and bringing focus to your campaign. Think of it as an orchestra. Paid media bring in the violins and flutes,…

The Perils of Isolation for Brands

The traditional marketing model has undergone a dramatic shake-up that began before this world of isolation and quarantine. Old-school ad agencies have found themselves stretched thin through a fast-growing and technology-led hunger for new content and new ways of serving that content. This was the birth of specialist digital agencies and media houses, of production studios set up to develop…

Success comes from an accurate focus on influencer marketing

Influencer marketing is one of the most powerful channels of communication for any marketer – if it is done properly. There are tons of horror stories out there, from celebrities to beauty queens to sports stars, of social media going absolutely postal over a tweet or post that is either not appropriate for the audience or racist / sexist /…

Is influencer marketing a new phenomenon?

In 1890, Nancy Green became the face of “Aunt Jemima”. She was hired by RT Davis Milling to be the face of their pancake mix. She was a pioneer in influencer marketing (she was the first black female model and activist, and she was the first face of a brand), influencing a generation of readymade pancake mix buyers. In 1905,…

Creating connections in a time of isolation

If the recent global lockdowns, social distancing and isolation have proven anything it’s that – even in this digital age – we are a social animal and we crave personal connections. And that this is the time for influencer marketing – true influencer marketing – to really take the lead for the future of brands and information. It is the…