Tag: TheR2Impact

Influencer Marketing During Coronavirus | Guidelines and SWOT

Some things will change due to crisis management during Coronavirus, but the following guidelines are nevertheless true at all times. Strategies: Ensure that your dedicated influencer marketing strategic direction is aligned with the external circumstances, eg. online buying in a time of real-life isolation (buying from the safe comfort of your sofa), confirmed information about product availability, delivery etc by…

The Rise of Coronavirus, Influencer Marketing, and Business Continuity

While it’s not completely business as usual in light of the Coronavirus, R-Squared’s operations aren’t affected, and measures for business continuity have been taken in order to not disturb existing campaigns and projects, ensuring the highest levels of quality. Influencer Marketing, and communication through community leaders can be extremely powerful in times of crisis, so here are some critical precautions…

Unsolicited influencer posts: Ensure perfect brand alignment

Have you ever wondered what to do when an unsolicited influencer makes an unsolicited post about your brand and tags you? Every brand appreciates unsolicited influencers posting positively on their behalf. But how can you ensure that those posts are perfectly aligned with your brand positioning, optimised for positive engagement, and designed to protect the brand equity if the post…

Stephane Rogovsky to lead IAB SA Digital Influencer Committee

Following IAB SA’s recent announcement of new committee members for the IAB SA Digital Influencer Committee, R-Squared Digital is excited to share that its CEO and Founder, Stephane Rogovsky, is the newly appointed Council Lead of the IAB SA Digital Influencer Council. While still in its infancy phase, the influencer marketing industry is one of the fastest growing segments of…