Tag: syndication

One Voice Can Make A Difference

It’s what makes putting paid media behind your influencer marketing such a great idea. You get the power and reach of paid media, the vast audiences with their volume of impressions but with a select voice giving you true authenticity and bringing focus to your campaign. Think of it as an orchestra. Paid media bring in the violins and flutes,…

The Perils of Isolation for Brands

The traditional marketing model has undergone a dramatic shake-up that began before this world of isolation and quarantine. Old-school ad agencies have found themselves stretched thin through a fast-growing and technology-led hunger for new content and new ways of serving that content. This was the birth of specialist digital agencies and media houses, of production studios set up to develop…