Tag: Resonance

Influencer Marketing Authenticity

In recent times, authenticity has become the most arbitrary yet lucrative world among marketers, brands, and even influencers but doesn’t it seem almost paradoxical to combine authenticity with marketing? In the conventional sense, maybe. However, when it comes to Influencer Marketing; it’s pretty much the sole reason as to why it works.” In an Influencer Marketing survey that asked 170…

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