Tag: Nancy Green

Is influencer marketing a new phenomenon?

In 1890, Nancy Green became the face of “Aunt Jemima”. She was hired by RT Davis Milling to be the face of their pancake mix. She was a pioneer in influencer marketing (she was the first black female model and activist, and she was the first face of a brand), influencing a generation of readymade pancake mix buyers. In 1905,…