Tag: Legislation

Influencer Marketing: Adapting to Markets and Cultures

Managing influencer campaigns within specific territories or cultures can be very challenging, particularly for brands and marketers who don’t have expertise within particular regions. There are challenges related to culture, audiences and legislative requirements and restrictions. At R-Squared, we operate globally, running influencer campaigns for multi-national groups in a variety of vertical markets. We have expertise in managing campaigns within…

Is your paid partnership paying off?

In a world of uncertainty, can brands and influencers afford to lack transparency and disclosure? Does disclosing a partnership harm or reinforce the credibility of both the influencer and the brand? Why is disclosure of partnership (besides the legal requirement) important to consumers? If you’ve been asking yourself the questions, you’ve come to the right place because in a few…