Tag: Influencer

The State of the Influencer Marketing Landscape

Many definitions and interpretations about what an influencer is exists in the industry, with no real standard. At R-Squared Digital, we strongly believe that an influencer is someone who has the capacity to shift the perception of others overnight, just by sharing their opinions. The difference between influencer marketing and brand advocacy: brand advocacy is a regular person influencing people…

Proud Sponsors of The New Generation Social and Digital Media Awards

“We honour South African creative agency teams for their innovative use of social and digital media” R-Squared Digital is partnering with the New Generation Social and Digital Media Awards, because the awards not only honour South African creative agency teams for their innovative use of social and digital media, along with cutting-edge use of online media and tools, they also…

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