Tag: Influencer

Influencer Marketing During Coronavirus | Guidelines and SWOT

Some things will change due to crisis management during Coronavirus, but the following guidelines are nevertheless true at all times. Strategies: Ensure that your dedicated influencer marketing strategic direction is aligned with the external circumstances, eg. online buying in a time of real-life isolation (buying from the safe comfort of your sofa), confirmed information about product availability, delivery etc by…

The Rise of Coronavirus, Influencer Marketing, and Business Continuity

While it’s not completely business as usual in light of the Coronavirus, R-Squared’s operations aren’t affected, and measures for business continuity have been taken in order to not disturb existing campaigns and projects, ensuring the highest levels of quality. Influencer Marketing, and communication through community leaders can be extremely powerful in times of crisis, so here are some critical precautions…

THE 2019 INFLUENCER MARKETING HOLIDAY READINESS GUIDE

It’s that time of year again. Retailers are preparing for Black Friday and the holiday season. Chain stores are playing Boney M’s Little Drummer Boy. Tinsel is appearing as if by magic. Your online shopping cart is full, and you’re ready to purchase as soon as the prices drop. Now is the opportune time to plan ahead and book your…

The State of the Influencer Marketing Landscape

Many definitions and interpretations about what an influencer is exists in the industry, with no real standard. At R-Squared Digital, we strongly believe that an influencer is someone who has the capacity to shift the perception of others overnight, just by sharing their opinions. The difference between influencer marketing and brand advocacy: brand advocacy is a regular person influencing people…

Proud Sponsors of The New Generation Social and Digital Media Awards

“We honour South African creative agency teams for their innovative use of social and digital media” R-Squared Digital is partnering with the New Generation Social and Digital Media Awards, because the awards not only honour South African creative agency teams for their innovative use of social and digital media, along with cutting-edge use of online media and tools, they also…