Tag: Engagement

Influencer Marketing: Adapting to Markets and Cultures

Managing influencer campaigns within specific territories or cultures can be very challenging, particularly for brands and marketers who don’t have expertise within particular regions. There are challenges related to culture, audiences and legislative requirements and restrictions. At R-Squared, we operate globally, running influencer campaigns for multi-national groups in a variety of vertical markets. We have expertise in managing campaigns within…

Influencer Marketing Reimagined

The effect of Covid-19 on influencer marketing  R-Squared has created a State of Influencer Marketing Slideshare to assist marketers. Slide content: Influencer Marketing Reimagined: The effect of Covid-19 on influencer marketing Overview: The uncertainty around Covid-19 is extreme, to the point of threatening business continuity. We need to find certainty despite the uncertainty. Statistically, brands that are optimistic towards media…