Tag: Crisis

Influencer Marketing Reimagined

The effect of Covid-19 on influencer marketing  R-Squared has created a State of Influencer Marketing Slideshare to assist marketers. Slide content: Influencer Marketing Reimagined: The effect of Covid-19 on influencer marketing Overview: The uncertainty around Covid-19 is extreme, to the point of threatening business continuity. We need to find certainty despite the uncertainty. Statistically, brands that are optimistic towards media…

How can a brand advertise when it can’t trade?

My name is Michelle Marais. I’ve been involved in all aspects of Campaign Management for several years at R-Squared, and have recently been appointed as the Digital Marketing Manager. I feel strongly about how brands have adjusted their marketing efforts during this crisis (some have kept limited communication open, and others have closed communication channels due to being unable to trade immediately during this period, disregarding their long term consumer relationships), and…

The Rise of Coronavirus, Influencer Marketing, and Business Continuity

While it’s not completely business as usual in light of the Coronavirus, R-Squared’s operations aren’t affected, and measures for business continuity have been taken in order to not disturb existing campaigns and projects, ensuring the highest levels of quality. Influencer Marketing, and communication through community leaders can be extremely powerful in times of crisis, so here are some critical precautions…