Tag: Coronavirus

Influencer Marketing During Coronavirus | Guidelines and SWOT

Some things will change due to crisis management during Coronavirus, but the following guidelines are nevertheless true at all times. Strategies: Ensure that your dedicated influencer marketing strategic direction is aligned with the external circumstances, eg. online buying in a time of real-life isolation (buying from the safe comfort of your sofa), confirmed information about product availability, delivery etc by…

The Rise of Coronavirus, Influencer Marketing, and Business Continuity

While it’s not completely business as usual in light of the Coronavirus, R-Squared’s operations aren’t affected, and measures for business continuity have been taken in order to not disturb existing campaigns and projects, ensuring the highest levels of quality. Influencer Marketing, and communication through community leaders can be extremely powerful in times of crisis, so here are some critical precautions…