Tag: Content Creation

Influencer Marketing Reimagined

The effect of Covid-19 on influencer marketing  R-Squared has created a State of Influencer Marketing Slideshare to assist marketers. Slide content: Influencer Marketing Reimagined: The effect of Covid-19 on influencer marketing Overview: The uncertainty around Covid-19 is extreme, to the point of threatening business continuity. We need to find certainty despite the uncertainty. Statistically, brands that are optimistic towards media…

From Traditional To Influencer Marketing

My transition from a traditional marketing background to an influencer marketing marketing agency was challenging. Having focused on corporate messaging, I could draft technical articles and press releases easily. However, I soon realized that there was an enormous difference in the type of content creation required for both environments. But why? Here’s my guess: before authentic influencer content creation, marketers…