Tag: celebrities

Success comes from an accurate focus on influencer marketing

Influencer marketing is one of the most powerful channels of communication for any marketer – if it is done properly. There are tons of horror stories out there, from celebrities to beauty queens to sports stars, of social media going absolutely postal over a tweet or post that is either not appropriate for the audience or racist / sexist /…

Creating connections in a time of isolation

If the recent global lockdowns, social distancing and isolation have proven anything it’s that – even in this digital age – we are a social animal and we crave personal connections. And that this is the time for influencer marketing – true influencer marketing – to really take the lead for the future of brands and information. It is the…