Tag: Campaigns

Influencer selection: The obvious choice is not always the best

“It’s finally here: a campaign celebrating the launch of your new fashion brand. You’ve spent what feels like an eternity working on it, and you’re excited to partner with the right influencers who match your energy. Which influencer should select? A fashion influencer, obviously. Right? Well, the obvious is not always the best and here’s why. At R-Squared Digital, we…


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