Tag: Campaign

Freedom through syndication

We know the value of syndicated thinking and working between agencies, between influencer marketing, creative agencies, PR firms and paid media. But there is another aspect to syndication that is especially relevant to influencer marketing:The syndication between influencer marketing agency, the brand and the influencer. At R-Squared, we put this collaboration to the front of everything we do. It is…

One Voice Can Make A Difference

It’s what makes putting paid media behind your influencer marketing such a great idea. You get the power and reach of paid media, the vast audiences with their volume of impressions but with a select voice giving you true authenticity and bringing focus to your campaign. Think of it as an orchestra. Paid media bring in the violins and flutes,…

The Perils of Isolation for Brands

The traditional marketing model has undergone a dramatic shake-up that began before this world of isolation and quarantine. Old-school ad agencies have found themselves stretched thin through a fast-growing and technology-led hunger for new content and new ways of serving that content. This was the birth of specialist digital agencies and media houses, of production studios set up to develop…

Creating connections in a time of isolation

If the recent global lockdowns, social distancing and isolation have proven anything it’s that – even in this digital age – we are a social animal and we crave personal connections. And that this is the time for influencer marketing – true influencer marketing – to really take the lead for the future of brands and information. It is the…

Influencer Marketing: Adapting to Markets and Cultures

Managing influencer campaigns within specific territories or cultures can be very challenging, particularly for brands and marketers who don’t have expertise within particular regions. There are challenges related to culture, audiences and legislative requirements and restrictions. At R-Squared, we operate globally, running influencer campaigns for multi-national groups in a variety of vertical markets. We have expertise in managing campaigns within…

The Rise of Coronavirus, Influencer Marketing, and Business Continuity

While it’s not completely business as usual in light of the Coronavirus, R-Squared’s operations aren’t affected, and measures for business continuity have been taken in order to not disturb existing campaigns and projects, ensuring the highest levels of quality. Influencer Marketing, and communication through community leaders can be extremely powerful in times of crisis, so here are some critical precautions…