Tag: Campaign

The Rise of Coronavirus, Influencer Marketing, and Business Continuity

While it’s not completely business as usual in light of the Coronavirus, R-Squared’s operations aren’t affected, and measures for business continuity have been taken in order to not disturb existing campaigns and projects, ensuring the highest levels of quality. Influencer Marketing, and communication through community leaders can be extremely powerful in times of crisis, so here are some critical precautions…

The Power Of A Dedicated Influencer Marketing Strategy

“Influencer marketing campaigns that do not incorporate dedicated strategies too often produce disappointing ROIs. Let’s explore why.” The marketing paradigm will undoubtedly keep shifting for as long as we live, with new technology and social interactions taking the forefront of this new media landscape. According to Klear, influencer marketing has grown by a staggering 198% on Instagram over the previous…