To many brands and agencies, influencer marketing is a significantly rising need. Like any segment of marketing, influencer marketing comes with very specific processes and risks, and requires a SIGNIFICANT level of specific expertise. But as the industry is growing, so is the number of influencer marketing agencies and platforms. Which one should you choose?
We’ve compiled this checklist to assist you in selecting and vetting the right one.
Michelle is the Digital Marketing Manager at R-Squared, a leading influencer marketing agency partnering with some of the largest brands in South Africa and internationally.