Category: Uncategorized

Unsolicited influencer posts: Ensure perfect brand alignment

Have you ever wondered what to do when an unsolicited influencer makes an unsolicited post about your brand and tags you? Every brand appreciates unsolicited influencers posting positively on their behalf. But how can you ensure that those posts are perfectly aligned with your brand positioning, optimised for positive engagement, and designed to protect the brand equity if the post…

Stephane Rogovsky to lead IAB SA Digital Influencer Committee

Following IAB SA’s recent announcement of new committee members for the IAB SA Digital Influencer Committee, R-Squared Digital is excited to share that its CEO and Founder, Stephane Rogovsky, is the newly appointed Council Lead of the IAB SA Digital Influencer Council. While still in its infancy phase, the influencer marketing industry is one of the fastest growing segments of…

INFLUENCER MARKETING BUDGETING 2020

Statistics point towards increasing brand spend on Influencer Marketing for 2020. What does this mean for your company/brand? Recently, 60% of 18-34 years old in South Africa say that their purchase decisions have been swayed by influencers on social media. (source: eConsultancy). Statistics show that the recent attitude of consumers are fostered by trusted endorsements by persons they feel an…

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