Category: Influencer Marketing

Creating connections in a time of isolation

If the recent global lockdowns, social distancing and isolation have proven anything it’s that – even in this digital age – we are a social animal and we crave personal connections. And that this is the time for influencer marketing – true influencer marketing – to really take the lead for the future of brands and information. It is the…

Influencer Marketing: Adapting to Markets and Cultures

Managing influencer campaigns within specific territories or cultures can be very challenging, particularly for brands and marketers who don’t have expertise within particular regions. There are challenges related to culture, audiences and legislative requirements and restrictions. At R-Squared, we operate globally, running influencer campaigns for multi-national groups in a variety of vertical markets. We have expertise in managing campaigns within…

Influencer Marketing Agency Selection Checklist

To many brands and agencies, influencer marketing is a significantly rising need. Like any segment of marketing, influencer marketing comes with very specific processes and risks, and requires a SIGNIFICANT level of specific expertise. But as the industry is growing, so is the number of influencer marketing agencies and platforms. Which one should you choose? We’ve compiled this checklist to…

Influencer Marketing Reimagined

The effect of Covid-19 on influencer marketing  R-Squared has created a State of Influencer Marketing Slideshare to assist marketers. Slide content: Influencer Marketing Reimagined: The effect of Covid-19 on influencer marketing Overview: The uncertainty around Covid-19 is extreme, to the point of threatening business continuity. We need to find certainty despite the uncertainty. Statistically, brands that are optimistic towards media…

How can a brand advertise when it can’t trade?

My name is Michelle Marais. I’ve been involved in all aspects of Campaign Management for several years at R-Squared, and have recently been appointed as the Digital Marketing Manager. I feel strongly about how brands have adjusted their marketing efforts during this crisis (some have kept limited communication open, and others have closed communication channels due to being unable to trade immediately during this period, disregarding their long term consumer relationships), and…

Influencer Marketing During Coronavirus | Guidelines and SWOT

Some things will change due to crisis management during Coronavirus, but the following guidelines are nevertheless true at all times. Strategies: Ensure that your dedicated influencer marketing strategic direction is aligned with the external circumstances, eg. online buying in a time of real-life isolation (buying from the safe comfort of your sofa), confirmed information about product availability, delivery etc by…