Category: Influencer Marketing

Mandatory Regulations In Influencer Campaigns: A Battle between Credibility and the Rules.

Influencer Marketing is an industry still in its youth, because of this, there are many questions which are yet to be answered – specifically in relation to the law. ‘Should Influencer’s disclose sponsorship? Will disclosing lower the strength of the influencer over the audience? Are influencers aware of the relevant regulations? Will brands be liable if an influencer does not…

THE 2019 INFLUENCER MARKETING HOLIDAY READINESS GUIDE

It’s that time of year again. Retailers are preparing for Black Friday and the holiday season. Chain stores are playing Boney M’s Little Drummer Boy. Tinsel is appearing as if by magic. Your online shopping cart is full, and you’re ready to purchase as soon as the prices drop. Now is the opportune time to plan ahead and book your…

INFLUENCER MARKETING BUDGETING 2020

Statistics point towards increasing brand spend on Influencer Marketing for 2020. What does this mean for your company/brand? Recently, 60% of 18-34 years old in South Africa say that their purchase decisions have been swayed by influencers on social media. (source: eConsultancy). Statistics show that the recent attitude of consumers are fostered by trusted endorsements by persons they feel an…

Influencer Marketplaces/Platforms vs Influencer Marketing Experts: what choice?

Marketing professionals and companies looking at exploring influencer marketing must wonder whether it’s better to use a do it yourself (DIY) influencer marketing platform or to engage the services of influencer marketing agencies. Well, after reading this, you’ll not wonder anymore. An influencer marketing platform/marketplace is like Tinder. It’s a platform that connects brands/marketers and influencers together. A brand visits…

Influencer Marketing Authenticity

In recent times, authenticity has become the most arbitrary yet lucrative world among marketers, brands, and even influencers but doesn’t it seem almost paradoxical to combine authenticity with marketing? In the conventional sense, maybe. However, when it comes to Influencer Marketing; it’s pretty much the sole reason as to why it works.” In an Influencer Marketing survey that asked 170…

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