Category: Influencer Marketing

Influencer Marketing Authenticity

In recent times, authenticity has become the most arbitrary yet lucrative world among marketers, brands, and even influencers but doesn’t it seem almost paradoxical to combine authenticity with marketing? In the conventional sense, maybe. However, when it comes to Influencer Marketing; it’s pretty much the sole reason as to why it works.” In an Influencer Marketing survey that asked 170…

The State of the Influencer Marketing Landscape

Many definitions and interpretations about what an influencer is exists in the industry, with no real standard. At R-Squared Digital, we strongly believe that an influencer is someone who has the capacity to shift the perception of others overnight, just by sharing their opinions. The difference between influencer marketing and brand advocacy: brand advocacy is a regular person influencing people…

Is your paid partnership paying off?

In a world of uncertainty, can brands and influencers afford to lack transparency and disclosure? Does disclosing a partnership harm or reinforce the credibility of both the influencer and the brand? Why is disclosure of partnership (besides the legal requirement) important to consumers? If you’ve been asking yourself the questions, you’ve come to the right place because in a few…

The dangers of mismanaging an Influencer campaign

“You’ve planned your campaign ahead of time, the campaign has kicked off smoothly and everything seems to be in order. You’ve run through a risk management process with the influencers and determined how to mitigate brand risk effectively. What if you haven’t considered all the factors?” Here are some questions to consider when mitigating brand risk in influencer campaign management:…

The good, the bad and the ugly side of Influencer Marketing

“You may have read my previous articles and now you know what’s needed to successfully run an Influencer Marketing campaign. You’re expecting a great ROI for your efforts. In this final article of the series, you’ll be able to see the good and the bad side of Influencer campaign planning and management, or the lack thereof. “ The Good I’m…

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